GreenGrayGreen is here to SOLVE A PROBLEM and bridge a CHANGE to the fashion industry.
Their goal is to question dominant sustainability myths and create greenwashing –– proof strategies, projects and products for REGENERATIVE IMPACT TO PROTECT ENDANGERED CULTURES, CREATIVITY AND CRAFTS.
To develop our branding system we answered the following question: How can we translate the idea of regenerative systems into our branding? Verbally and visually?
Regenerative systems are about creating sustainable cycles.
A departure from old ways of "farming fashion".
From ︎︎︎ Cotton • Cloth • Soil degradation
To ︎ Cotton • Cloth • Soil regeneration
The idea was to translate these cycles of sustainability into our branding system.
From the name –– (GreenGrayGreen) –– to the logo, the goal was to tell a story about REGENERATIVES within our visual system.
So we created the first regenerative branding system.
IT BEGINS ONE WAY ︎︎︎ CHANGES ︎︎︎ AND GOES BACK.
Hence creating the idea of sustainable cycles within our visual and verbal identity.
︎︎︎ROLE –– STRATEGY • CONCEPT • DESIGN • ART DIRECTION ︎︎︎ TEAM –– @TOMVOUGA