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Using DESIGN AS A TOOL TO HELP BRAZILIANS overcome the fear of investing money.








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SP_Ágora_Investments


Just 5% of Brazilians invest. That happens because people are scary of it. The main reason for this is due to lack of knowledge caused by the use of complicated jargons and visuals. The category as whole only focus on numbers, forgetting customers are people with different levels of knowledge. No wonder people feel so misplaced.



To relaunch Ágora we decided to create a place people could feel safe. A PLACE THAT FEELT LIKE A HOME.

So, instead of designing another company, we created a place where people could feel conformable and not alienated to invest. With a visual and verbal language that was welcoming and warm. A branding that strive to evoke security in every word, color and pixel. Just like a house, we built from scratch, brick by brick a place where investing could be a little bit more about humans and not about just numbers.

︎︎︎ROLE –– Head of Visual Design –– CONCEPT • BRAND IDENTITY • DESIGN • INTERFACE • ART DIRECTION



︎︎︎TEAM • (VD) WagnerVeloso EduardoGooda CaioOrio –– (AD) BrunoPonzini –– (UE) JulianGoncalves SilviaMelo –– (CW) BetoBina AndréAtassio TomVouga –– (MD) AndreaSenize TiagoSouza BrunoJorri

Illustrations ︎︎︎ StudioBarca