REINVENTING THE BANKING EXPERIENCE. Build a bank for the
digital age, in a market where young people rather
go to a dentist than visit
IDEA –– Create a plataform that
is proactive, responsive, and uniquely tailored to each person. The brand
is the interface, which sets it apart from the typical banking experience.
In a nod to the value of millennials’ social networks, "Vaquinha" makes it easy to split payments with friends. “Flow” serves as a personal advisor and coach, giving tips to help customers reach their goals. "Objectives" helps guide their investments and make dreams a reality.
In 2020 the Next bank was elected the Best Digital Bank in Brazil by the Global Finance magazine for the 3rd consecutive year. He also took the award in the Most Innovative Digital Bank subcategory. An international recognition that contemplates the innovation and excellence of digital banks worldwide.
︎︎︎ROLE –– Head of Visual Design –– CONCEPT • DESIGN • INTERFACE • ART DIRECTION • ILLUSTRATION